It’s a known fact that, for many, going to the cinema represents the pinnacle of entertainment. For me, however, it feels more like an exercise in endurance than an enjoyable experience.

As someone who genuinely admires the cinematic arts, each visit feels like a struggle – a constant challenge of coping with distractions. It’s an unpopular point of view; but I’m certain that after I explain it better, you’ll see where I’m coming from.

Nothing is wrong with cinemas themselves. In fact, it’s a great way of feeling more submerged in a story. Nevertheless, the experience often falls short as my attention is pulled away by constant whispering, the glow of phones, or bursts of laughter at inappropriate moments and the never-ending conversation that come from that one seat in the back of the room.

Of course, in some parts of the world such as Hong Kong, there is a much more respectful and reserved approach to the cinema. However, admittedly, that’s a minority.

Films are supposed to be small alternative universes and cinema promises us a more immersive gateway into them. At least, maybe that was the idea in the 20th century. Now, with smartphones and laptops, the immersive experience is often regarded as superfluous, with many movie-watchers opting for easy accessibility.

The place that modern society gives the cinema looks like disrespect towards a filmmaker’s intent; overpriced popcorn and sodas served as distractions. And boundaries? They’ve grown porous. I feel like there is absolutely nothing left of what was once known as cinema etiquette.

The word ‘etiquette’ rings loudly, but it was once a no-brainer: arriving on time, keeping silent while the movie is being played, not leaving before the end and, believe it or not, no eating in the theatre. Now those rules have been discarded, owing to the fact that some of them stood in the way of making additional money.

The idea of the cinema-going experience being awfully commercialised could also be proved by the fact that indie and artistic films barely ever make it to mainstream cinemas, as they are sidelined by big-budget blockbusters. Studios value spectacle and visual effects, pushing storytelling and message aside in favour of mass appeal and, of course, profitable franchises.

Imagine being in a small cinema full of people who truly appreciate the craft. That would be the absolutely opposite experience to the environment in which I’m used to watching films. I feel like there’s a line between cinematography as an art and as a source of entertainment: the perspective is what varies between these two and, simply explained, the difference lies in how seriously the film is treated.

Consuming entertainment is passive – it’s about immediate gratification and distraction. Experiencing art, on the other hand, requires focus and an appreciation for nuance. It’s about connecting with the creator’s intent and engaging with the film enough to resonate with it on a personal level.

Nonetheless, I understand that it’s not the way everyone sees it. My brother, for example, sees no artistic value in the idea of movie theatres. For him, it’s just a place to go with friends – not to see a film, but to laugh, talk and have fun. I dare say that a solid 90% of people feel the same way and that is the main reason the industry is currently working the way it is.

Personally, I like learning about cinematography. Once I’ve read about how lighting, framing and movement are able to convey emotions and complement the messages that the dialogues hold, I want to see it in practice. I want to give it my full attention and see for myself how it actually works, without being disturbed.

Besides, I always feel a certain possessiveness about the work I create and a desire for it to be respected. I’m convinced that filmmakers feel the same way, which is another reason why my opinion on cinemas was shaped this way.

Maybe I’m wrong, but when we pour ourselves into something we’ve crafted with care and are proud of, we want it to be valued and seen for what it truly is. Ultimately, it’s about honoring the intention behind the creation, no matter the medium.